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About Us

At You Jewelers, we know jewelry isn’t just about luxury - it’s about the people, the stories, and the connections it represents.- it’s about people, stories, and connections. Whether you’re celebrating a milestone, restoring a cherished keepsake, or simply treating yourself, you deserve a jeweler who values honesty, expertise, and community just as much as you do.

Meet Your Neighborhood Jeweler -Jonathan Flint

Hey, I’m Jonathan Flint, a San Diego native born and raised in La Mesa. I graduated from Grossmont High School and continued my education at Grossmont College, earning my Associate’s Degree in Social & Behavioral Sciences. I originally planned to transfer to SDSU, but life had other plans - it led me straight to my passion for jewelry.

 

I wasn’t born into the jewelry business. I built my way up from nothing, one step at a time. While in college, I needed extra cash for books, so I started flipping diamonds on Craigslist. Turns out, I was pretty good at it! What began as a way to make ends meet quickly turned into a passion. I had always been fascinated by gemstones - collecting rocks as a kid, studying their details - so instead of heading to SDSU, I enrolled at the Gemological Institute of America (GIA), and I’ve never looked back.

 

Today, I’m proud to be a Graduate Gemologist (GIA GG), Accredited Jewelry Professional (AJP™), GIA Pearls Graduate, and a Certified Senior Member of the National Association of Jewelry Appraisers (NAJA). Through hard work, dedication, and a love for what I do, I’ve built a business that reflects my core values: honesty, education, and exceptional service.

What I Love Most About My Work

Jewelry isn’t just about price tags - it’s about memories, milestones, and personal meaning. I love seeing the look on a customer’s face when they realize they can actually afford fine jewelry, or when they discover a hidden gem in their own collection that they never even noticed before.


But what really makes this work fulfilling is the trust people place in me. Jewelry carries history - it tells a story - and when someone hands me a cherished keepsake for maintenance or repair, I know I’m holding something much more than just metal and stones. I take that responsibility seriously, and it’s an honor to be part of preserving those legacies.


And because I’m a local jeweler, born and raised here, I care that much more about every person who walks through my doors. At You Jewelers, you’re not just a customer - you’re part of our story.

My Philosophy on Jewelry

I truly believe that everyone deserves to have fine jewelry in their life. It’s not just about price - it’s about finding pieces that you love, that mean something to you, and that tell your unique story. One of my favorite things is going through a client’s jewelry collection and uncovering hidden value - pieces they didn’t even realize were special.


At our store, every piece matters, just like every person who walks through our doors. We focus on exceptional service, and in return, our customers get to support a real local family business - not a big-box chain. And that’s something that means the world to me.

Fun Facts About Me

  • My faith is a big part of who I am - I’m a Christian, and doing the right thing is something I take seriously. I believe in treating people with kindness and integrity every day.

  • My favorite gemstone? Sapphire - not just because it’s stunning, but because it’s also my birthstone.

Why Work With Me?

  • Industry-Leading Credentials - Backed by the most respected institutions in gemology and jewelry appraisal, with required yearly continuing education to stay at the top of my field.

  • Honest & Transparent Service - No pressure, no gimmicks - just real guidance from someone who cares.

  • Local Roots, Local Business - I grew up here, I live here, and I genuinely care about our community.

  • A Neighborhood Jeweler Who Cares - Whether you need advice, an appraisal, or just want to chat about jewelry, I’m here for you.


I’d love for you to stop by You Jewelers and say hello! Whether you’re curious about a cherished keepsake, looking for something new, or just want to learn more about jewelry, I’m here to make sure you feel welcomed, informed, and confident every step of the way.

Meet Your Custom Jewelry Designer - Susana

We're proud to have Susana as our Custom Design Artist and Jewelry & Watch Repair Specialist. With a passion for craftsmanship and an exceptional eye for detail, Susana plays a key role in bringing our clients' visions to life.

About Susana

Susana’s journey in the jewelry industry is a story of dedication and perseverance. Coming from humble beginnings, she worked tirelessly to build her career, gaining extensive expertise through years of hands-on experience. Her strong work ethic and passion for craftsmanship make her an inspiration to both colleagues and clients.


As a GIA Applied Jewelry Professional & Graduate Pearls, Susana is able to specialize in custom jewelry design, repair intake, and quality control. She personally hand-draws all custom design renderings, ensuring every client’s vision is crafted with precision and artistry.


Born and raised in Alpine, California, she attended Granite Hills High School in El Cajon, CA, making her a true local with deep community ties. She is also bilingual in English and Spanish, allowing her to connect with a diverse range of clients.

Susana Soto

Her Expertise

  • Custom Jewelry Design - Creating detailed, hand-drawn renderings tailored to each client’s vision.

  • Jewelry & Watch Repair Intake - Managing seamless and precise repair handling.

  • Watch Services - Expert in battery replacements, band adjustments, and minor repairs.

  • Marketing & Client Experience - Dedicated to customer satisfaction, quality control, and retention.

  • Jewelry Photography - Trained with GIA for professional jewelry and gemstone photography.

Why Work With Susana?

With extensive experience in jewelry management, Susana ensures that every client receives exceptional service. She is known for her knowledge, artistry, and commitment to quality, making her an invaluable part of You Jewelers.


Her impact speaks volumes—most of our 5-star reviews on Google & Yelp mention Susana by name. Her friendly demeanor, expertise, and dedication leave a lasting impression, making her one of the most respected members of our team.


If you’re looking for a one-of-a-kind custom piece, need a watch adjustment, or want expert guidance, Susana is here to help. Her passion and skill shine through in every project, ensuring each piece is treated with the care and craftsmanship it deserves.
 

Stop by You Jewelers and let Susana bring your jewelry dreams to life!

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